LIVE WORKSHOP - Friday June 26th

The Golden Niche ™#

Stop Chasing Random Projects. Build a Golden Niche™ That Attracts Better Clients, Higher Budgets, and More Opportunities. Same craft. Different buyer.

If you're shooting a bit of everything — random projects, random income, too many clients who can't afford you — this fixes it at the root.

On June 26, in a live 2-hour workshop, we'll dial in the single most profitable niche you were actually built for, write the positioning that makes you the obvious choice, and map exactly where your next premium clients are.

You'll walk out not only knowing who you serve, why they pick you, and where to find them — but with a finished plan, not a pile of notes.

It's $100, or free for Inner Circle members. (11 spots left this month)

If that's the transformation you want, keep reading to see if this is the right workshop for you.

WHY A GOLDEN NICHE WORKSHOP?#

The right niche doesn't just decide what you shoot. It quietly fixes the rest of your business.

Most of your marketing problems disappear — because when you know exactly who you serve, you finally know what to say.

You can charge higher rates, because a specialist doesn't get compared to everyone else.

You attract better clients — the ones who value the outcome instead of haggling over the price.

Your positioning becomes unique, because you're no longer one of a hundred "photographers." You're the one for them.

And every part of your business gets 10x easier. Because when you're working with someone you're genuinely qualified to help, who has a problem worth solving, and who can actually afford you —

business becomes fun again.

THE IDEA#

You get to choose who you sell to.

Most creators never realize that. 

Most photographers and videographers don't have a niche.

They have a collection of projects.

A restaurant one week. A wedding the next. A real estate shoot after that.

That's not a business. That's surviving one job at a time.

And because you're trying to appeal to everyone, you become the obvious choice for no one.

So you attract the people who shop on price. Who need convincing. Who vanish the second they hear a number.

I've never run this workshop before. But I've used this exact process hundreds of times — with private clients in mentorship & IC, and every time I've had to reposition myself in my own career.

And it taught me the difference between the broke creator and the booked one was never talent.

It was positioning.

And positioning starts with one decision most people never realize is theirs to make. Who you serve.

Because a niche isn't something you choose. It's something you discover.

THE GOAL#

The old way is picking one off a list. Weddings. Real estate. Restaurants. Whatever sounds cool.

The new way is discovering the niche you were actually built for — the overlap of what you're great at, what you love, who needs it, and who'll happily pay for it.

You don't get there with more marketing. You get there with clarity.

And no — this doesn't mean blowing up your business, turning away income, or shooting one boring thing for the rest of your life.

It means one small shift in who you serve.

Same craft. Different buyer.

That's the shift that makes everything else — the marketing, the referrals, the pricing — finally get easier.

That's the transformation. Everything else is just evidence.

That's what we're building together. Live. In two hours.

THE TRUTH#

To put it simply, you need more clients & you've been told the answer is more.

More content. More outreach. More posting. More networking.

So you do more. And more. And you're still invisible.

Here's the truth: you don't have a marketing problem. You have a clarity problem.

And you can't out-market a niche that isn't clear.

Once you know exactly who you serve and what problem you solve, the marketing stops being the hard part. Clients will finally find you.

That's not a content fix. That's a positioning fix.

And it's a two-hour conversation away.

THE 3 PROBLEMS A GOLDEN NICHE™ SOLVES#

It all traces back to one root problem: you don't know where you fit in the market.

Everything else grows from there — who to serve, what to put on your website, what to post, where leads come from, and why clients hire you (or don't).

Problem #1: "I don't know what I should be known for."

You're shooting everything. No niche, no positioning, a portfolio and website that feel random.

The fix: you find the intersection of what you love, what you're great at, what the market values, and what people pay for — so you stop being a generalist and become a specialist.

Problem #2: "I keep attracting the wrong clients."

Price shoppers. People who ghost. Endless convincing. "I can't afford it."

The fix: you pinpoint the problem you're uniquely qualified to solve and the people who need it most and will pay for it — so you stop chasing buyers and start attracting them.

Problem #3: "I have no idea where my next client is coming from."

Random referrals, random inquiries, feast or famine, zero momentum.

The fix: you map where opportunity already exists — which market has momentum, which relationships matter, which channels fit your niche — so you stop guessing and know exactly where to look.

WHAT CHANGES AFTER YOU FIND YOUR GOLDEN NICHE™#

Clients understand what you do faster.

Referrals become easier, because people know exactly who to send your way.

Your website becomes easier to write.

Your content becomes easier to create.

Your pricing becomes easier to defend.

You stop wondering if your next client is out there.

You know where to look.

And perhaps most importantly...

You stop feeling like you're rebuilding your business every month.

Because for the first time, you know exactly who you're trying to become known by.

The work doesn't get easier.

The direction gets clearer.

And clarity compounds.

HOW IT WORKS#

The Golden Niche™ isn't a guess or a category off a list. It's a three-pillar system we'll build together, live.

Pillar 1 — Become a Specialist
We start with your Spark (the work you naturally gravitate toward) and your Strengths (what you're genuinely great at), then run them through the Ikigai model to find where what you love, what you're great at, what the market values, and what people pay for all overlap.

The outcome: a niche you can actually own — instead of competing with everyone.

Pillar 2 — Find the Buyer
Most creators start with "who do I want to work with?" Wrong question. We start with the problem you're uniquely qualified to solve, then work backward to the people who have it, feel it urgently, and can pay to fix it.

The outcome: a niche full of buyers, not browsers.

Pillar 3 — Find the Opportunity
A niche has to work in the real world, not just on paper. We pressure-test yours against geography, relationships, authority, and access — because a niche where you already know 20 potential clients beats one where you're starting from zero.

The outcome: a niche with momentum already built in.

Three pillars. One Golden Niche™. Built live, in two hours.

LOGISTICS#

Here's when we're on:

Los Angeles (PDT) 1:00 PM, Friday, June 26#

New York (EDT) 4:00 PM, Friday, June 26#

London (BST) 9:00 PM, Friday, June 26#

Sydney (AEST) 6:00 AM, Saturday, June 27#

Can't make it live? Your ticket includes the full recording + The Golden Niche™ Toolkit so you can rewatch and rebuild anytime.

INVESTMENT#

Option 1: Single Workshop Ticket — $100#

Get the full workshop, the recording, and the complete Golden Niche™ Toolkit. Perfect if you want to find your niche and run with it on your own.

[ Get A One Time Workshop Ticket ]

Option 2: Join the Inner Circle — $125/month#

Get The Golden Niche™ Blueprint included free — plus weekly coaching calls, community access, feedback on your positioning, future workshops, and the entire curriculum & system.

[ Join Inner Circle & Get Your Ticket Free ]

This is a LIVE Workshop. Not a masterclass.#

Not a webinar you half-watch with the tab muted. Come ready to do the actual work on the call — you won't be taking notes, you'll be building.

You'll Leave With:

✓ Your completed Golden Niche™ Blueprint

✓ Your Positioning Statement

✓ Your Avatar Snapshot

✓ Your Momentum Plan

✓ The Golden Niche™ Toolkit

When you register, you get the complete Golden Niche™ Toolkit — the assets we use to build and run the whole system, yours to keep:

The Ikigai Niche Finder™ — map the overlap of what you love, what you're great at, what the market values, and what people pay for, so your niche stands on all four, not a hunch.

The Positioning Statement Builder™ — turn your niche into one clear sentence you can paste straight onto your website, bio, and outreach today.

The Avatar Snapshot™ — a one-page profile of your ideal client: what they want, what they're struggling with, and what makes them buy.

The Momentum Map™ — your personalized list of where opportunity already exists around you, so you know exactly where your next clients are coming from.

Lifetime Recording — rewatch the full workshop anytime and rebuild your niche whenever you enter a new market.

THE GUARANTEE#

Show up live, do the work on the call, and if you don't walk away with a niche you're genuinely excited about, email me within 7 days and I'll refund every penny.

The only way to lose here is to keep guessing.

THIS WORKSHOP IS FOR YOU IF...#

• You shoot lots of different projects and don't know which niche to commit to.

• Your website feels scattered.

• You struggle to explain what makes you different.

• You attract too many clients who can't afford you.

• You know you're talented, but your positioning doesn't reflect it.

HOWEVER THIS IS NOT FOR EVERYONE#

If you're not willing to actually choose — if you'd rather keep saying yes to every job that comes through the door because turning anything down feels too risky — this won't work for you.

Shooting everything isn't a strategy. It's a habit that keeps you invisible.

But if you're a talented photographer or videographer who's finally ready to stop being a handyman with a camera and own the niche you were built for — you're going to love this.

FAQ#

"What if I already have a niche?"

Great — we'll pressure-test it against the four forces (what you love, what you're great at, what the market values, what people pay for) and either confirm it or find the more profitable version hiding underneath.

"What if I love shooting a few different things?"

Perfect. The Golden Niche™ process is built to find the overlap — you don't have to abandon what you love, you just stop spreading yourself thin across buyers who don't value it.

"Do I have to attend live?"

Come live if you can — it's a working session and you'll finish your Blueprint on the call. But your ticket includes the full recording and the entire Toolkit, so you can build it on your own time if something comes up.

"How is this different from free niche advice online?"

Most advice tells you to "pick a category." This is a step-by-step system for discovering the specific niche you were built for — and you leave with it done, not with a to-do list.

"I'm just starting out — or I'm already doing $5K+/month. Is this for me?"

Both. The earlier you choose the right niche, the less time you waste. The further along you are, the more a sharper niche compounds. The process is the same.

JOIN US#

Every day without a Golden Niche™ is harder than it needs to be.

Harder to get clients.

Harder to charge what you're worth.

Harder to build momentum.

These two hours could change the direction of your business for years.

Save your seat.

[ Save My Seat]#

We're on Zoom and we'll go for two hours, plus some overtime for coaching and Q&A.

Tickets are just $100 and it'd be fun to jam on this with you.

P.S. Want more info on what's included with Inner Circle? Read This ->