Quick and Dirty DPA/Catalog ABO Campaign
WARNING
Use 7-day click regardless of recommendations below. Leaving it in here for historical purposes until I can sort out the specifics. Sorry for the confusion.
See the main document for more details.
Step 1: Create a New Campaign
Use 7-day click regardless of recommendations below. Leaving it in here for historical purposes until I can sort out the specifics. Sorry for the confusion.
See the main document for more details.
Step 1: Create a New Campaign
- Go to Meta Ads Manager → Click Create
- Select Sales as your objective
- Choose Catalog Sales
Step 2: Set Up Campaign Settings
- Advantage+ Catalog Ads → ON
- Select Your Product Catalog (e.g., Shopify Product Catalog)
- Advantage Campaign Budget → OFF
- A/B Test → OFF (unless actively testing)
Step 3: Ad Set Configuration (Original Audience Only)
- Ad Set Name → (e.g., US Broad - Original Audience)
- Performance Goal → Maximize Number of Conversions
- Conversion Event → Purchase
- Attribution Setting → 1-day Click & 1-day View
Step 4: Create the Ads
- Ad Formats → Choose Single Image, Carousel, or Slideshow
- Creative Source → Dynamic (Pull product images from catalog)
- Primary Text → Use 3:2:2 GPT for copy
- Headline → Simple & clear (e.g., "Selling Fast – Order Now!") or Product Name
- CTA → “Shop Now”
Step 6: Launch & Optimize
- Review everything
- Click Publish
Be careful with cluttering your ad sets or adding too much fluff. The longer you run the campaign the more engagement it will accumulate. By keeping this in its own campaign you allow the algorithm to collect more data.