A 30-day accelerator for finance professionals wanting a 1% edge by mitigating health as a performance risk.

• Volatile energy + focus.
• Higher emotional reactivity.
• Presenteeism during market hours.
• Poor body composition slowing recovery.
• Health premiums and avoidable sick days.

• To protect energy, focus, and decision quality to avoid costly mistakes.
• To recover from a health setback or bad quarter faster than peers.
• To extend career longevity with a competitive edge.

1. Phase 1: Baseline (Before)
   
   We begin with a baseline audit to identify where health risks may be affecting your performance.
   
   This gives me the context needed to identify the highest-leverage quick wins and design the first iteration of your performance strategy around your exact schedule and demands.
   
   
2. Phase 2: Intervention (Day 1–30)
   
   Implementation begins within 48–72 hours of audit completion, ensuring a seamless and efficient kickoff.
   
   We focus on improving the health inputs that support more consistent, high-quality decisions, using our proprietary chain:
   
   Energy → Focus → Decision Quality → Profit
   
   Everything is downstream from stable energy and focus, so targeting them will be prioritised.
   
   Consistent application and feedback during this phase allow the strategy to be continuously refined to your exact context.
   
   
3. Phase 3: Outcome (After)
   
   We measure progress against your baseline using objective and subjective performance indicators, with the ultimate metric being the change in your profit relative to baseline.

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4. Phase 4: Identity (Day 30–180)
   
   If you wish to continue past Day 30 (recommended), we'll continue refining your strategy, building toward compounding performance improvements and identity change over the remaining 150 days.

1. Who is the ideal candidate for this advisory?
   Someone who has been underinvesting in their health, is seeing signs of performance decline, and has the headspace to make meaningful changes to their lifestyle.
2. What am I really paying for?
   Time compression. To make better decisions faster, execute with less friction, stay accountable, and operate at a higher standard of performance without the usual trial and error.
3. Do you only work with finance professionals?
   No. If you're seeking high-performance guidance, I encourage you to apply.
4. What are your credentials and experience?
   • First Class Honours in Physiology, Sports Science, & Nutrition (University of Glasgow)
   • Level 2 S&C Coach (World Rugby)
   • 3.5 years of leading a health and performance advisory, delivering results for a diverse portfolio of clients across four continents.
5. How do you measure performance impact?
   It depends on the risks identified during your baseline audit and your preferred tracking approach. At any given time, we’ll monitor around three to five key subjective and objective metrics, which take no more than five minutes to log each day.
6. When will results start to appear?
   Outcomes are largely determined by three factors: the quality of your baseline audit, the speed and precision with which we iterate, and your adherence to the protocol. When all three are executed to a high standard, strong and measurable results should begin to emerge within the first 14 days.
7. Will this work around my schedule?
   I structure the approach in iterative weekly cycles. If it doesn't map perfectly to your schedule in Week 1, it will progressively do so by the end of Phase 2.
8. How much time will this take per day?
   I'll be designing for efficiency and seamless integration into your current routine. If time’s tight, the strategy slips in subtly. If you can spare 1–2 hours/day, we’ll go deeper.
9. Have you validated that this improves net profit?
   Not yet. This advisory is new, but you can see how the strategies have delivered strong performance outcomes for previous clients here. Financial outcomes are not guaranteed.
10. Is this a tax-deductible business expense?
    Potentially. Given the advisory focuses on mitigating risk, it may qualify as a business expense rather than a personal one.
11. What if I don't see at least a 1% edge?
    If you implement the protocol as agreed and you don't see a measurable edge, I’ll extend support by 14 days at no extra cost to help you reach the target.
12. Do you work with businesses?
    Yes. Reach out on LinkedIn and we can discuss options.

1. Wanting to avoid costly mistakes.
2. While improving your long-term health.
3. That's friendly and collaborative.
4. And partial to an Irish accent.

P.S. At a minimum, you'll leave with an evidence-informed, highly contextualised performance strategy you can rely on for the rest of your career.

— Cáelán