And so it goes.
Matt Maguy
All,
I am not qualified to discuss the election results from the perspective of an analyst or political pundit. I'll leave those sort of discussions to your aunts and uncles and grandparents and friends on Facebook.
What I can say is this: Our agency, our industry is going to be super important in the oncoming years. Since the late 19th century, the tone of advertising and branding has helped shape the collective zeitgeist in the country. It's our job as communicators, it's our job as trend-setters to help decide how people think and feel.
Advertising has been asleep at the wheel, preying on the negative forces that can shape our lives. If we continue to consider the subtext to our narratives alway being "life is tough, you need X" (especially in the financial sector) then there will continue to be a groundswell of disillusionment in the country, not matter who is president.
With some people in this country being exposed to four or five thousand advertising messages a day, you can't help but let those communications shape HOW you think.
Study the election maps. We have major interests in the states that were critical to the election results. This election was all about emotion, people voted with their "heart". Look at how the townships and counties our clients advertise in voted. It will help you get a better understanding of HOW they think. We often have no control or WHAT our clients decided to offer their customers, Members, etc - but we usually have complete control over the angle we take to present that offering.
Now, possibly more than ever, this will matter.
I am not qualified to discuss the election results from the perspective of an analyst or political pundit. I'll leave those sort of discussions to your aunts and uncles and grandparents and friends on Facebook.
What I can say is this: Our agency, our industry is going to be super important in the oncoming years. Since the late 19th century, the tone of advertising and branding has helped shape the collective zeitgeist in the country. It's our job as communicators, it's our job as trend-setters to help decide how people think and feel.
Advertising has been asleep at the wheel, preying on the negative forces that can shape our lives. If we continue to consider the subtext to our narratives alway being "life is tough, you need X" (especially in the financial sector) then there will continue to be a groundswell of disillusionment in the country, not matter who is president.
With some people in this country being exposed to four or five thousand advertising messages a day, you can't help but let those communications shape HOW you think.
Study the election maps. We have major interests in the states that were critical to the election results. This election was all about emotion, people voted with their "heart". Look at how the townships and counties our clients advertise in voted. It will help you get a better understanding of HOW they think. We often have no control or WHAT our clients decided to offer their customers, Members, etc - but we usually have complete control over the angle we take to present that offering.
Now, possibly more than ever, this will matter.