Home page
Added by
Ilya B.
(July 23, 2025)
Notes
General
The home page promotes site-wide offers on top of the page (e.g. Free Shipping)
Once you land on the homepage, you know the main products that the store is selling
The value proposition is clearly stated on the home page (e.g. with a tagline or welcome blurb)
The home page contains one or two (e.g. Shop for men, Shop for women) visually prominent CTAs above the fold and it has relevant copy (e.g. Start shopping)
The home page highlights any specific deals, special offers or urgency offers near the top:
The home page highlights the main benefits of shopping with you (e.g. "Vegan friendly", "We give back to charity", "Not tested on animals", "19,222 products successfully shipped and delivered this month alone")
The most important product categories are shown first, with descriptive photos near the top of the homepage
The store uses special category pages (best-sellers, new, sale, "30% off", etc.) that take users into a shopping mode
There is a short list of the most important products supplemented with links on the home page
The home page contains an option for customers to contact the store (e.g. live chat, email, or phone number)
The home page shows recently viewed items for returning visitors
The story of the founders behind the product and store is shown, along with their mission and vision
Social proof
The home page shows overall store ratings from authoritative review sites (e.g. Trustpilot, Reviews.com, Yotpo, Podium)
The home page highlights logos of news sites/blogs/celebrities where the product/brand has had any PR exposure (e.g. "Used by executives at Fortune 500")
The home page highlights logos of well-known brands
The home page contains user-generated photos (e.g. from Instagram)
The home page promotes site-wide offers on top of the page (e.g. Free Shipping)
Once you land on the homepage, you know the main products that the store is selling
The value proposition is clearly stated on the home page (e.g. with a tagline or welcome blurb)
The home page contains one or two (e.g. Shop for men, Shop for women) visually prominent CTAs above the fold and it has relevant copy (e.g. Start shopping)
The home page highlights any specific deals, special offers or urgency offers near the top:
The home page highlights the main benefits of shopping with you (e.g. "Vegan friendly", "We give back to charity", "Not tested on animals", "19,222 products successfully shipped and delivered this month alone")
The most important product categories are shown first, with descriptive photos near the top of the homepage
The store uses special category pages (best-sellers, new, sale, "30% off", etc.) that take users into a shopping mode
There is a short list of the most important products supplemented with links on the home page
The home page contains an option for customers to contact the store (e.g. live chat, email, or phone number)
The home page shows recently viewed items for returning visitors
The story of the founders behind the product and store is shown, along with their mission and vision
Social proof
The home page shows overall store ratings from authoritative review sites (e.g. Trustpilot, Reviews.com, Yotpo, Podium)
The home page highlights logos of news sites/blogs/celebrities where the product/brand has had any PR exposure (e.g. "Used by executives at Fortune 500")
The home page highlights logos of well-known brands
The home page contains user-generated photos (e.g. from Instagram)
