Cart page
Added by
Ilya B.
(July 24, 2025)
Notes
General
The overall cart design is clear and uncluttered
The cart page clearly informs the user how far away they are from the threshold for free shipping (or a discount)
If the user already reached the threshold for free shipping, the cart prominently highlights that (e.g. bold, green)
When the user returns to the site, the items that they placed in the cart are still there
All important product information is shown in the cart (title, image, chosen variant, quantity, price)
The right product image is shown for the chosen product variant (e.g. Grey hoodie)
The cart allows you to change the quantity of the product and automatically updates the cart
The user can easily remove an item from the cart
The cart shows the day of expected delivery
The cart offers an easy way to get in touch with the store's help center (e.g. live chat, email, phone number)
The cart offers (inexpensive) upsell/cross-sell products with benefits and urgency
CTA area
The subtotal price is prominent and placed near the main CTA
Estimated taxes are shown
The shopper is shown how much they will save on their entire purchase near main CTA
The main CTA includes what will happen next ("Proceed to a secure checkout") and is the most prominent element
The main CTA ("Proceed to a secure checkout") includes a lock icon on a distinctive background
Alternative payment options are shown below the main CTA button (e.g. PayPal, Amazon Pay, Google Pay)
A secondary CTA "Continue shopping" button is available on the cart page
The overall cart design is clear and uncluttered
The cart page clearly informs the user how far away they are from the threshold for free shipping (or a discount)
If the user already reached the threshold for free shipping, the cart prominently highlights that (e.g. bold, green)
When the user returns to the site, the items that they placed in the cart are still there
All important product information is shown in the cart (title, image, chosen variant, quantity, price)
The right product image is shown for the chosen product variant (e.g. Grey hoodie)
The cart allows you to change the quantity of the product and automatically updates the cart
The user can easily remove an item from the cart
The cart shows the day of expected delivery
The cart offers an easy way to get in touch with the store's help center (e.g. live chat, email, phone number)
The cart offers (inexpensive) upsell/cross-sell products with benefits and urgency
CTA area
The subtotal price is prominent and placed near the main CTA
Estimated taxes are shown
The shopper is shown how much they will save on their entire purchase near main CTA
The main CTA includes what will happen next ("Proceed to a secure checkout") and is the most prominent element
The main CTA ("Proceed to a secure checkout") includes a lock icon on a distinctive background
Alternative payment options are shown below the main CTA button (e.g. PayPal, Amazon Pay, Google Pay)
A secondary CTA "Continue shopping" button is available on the cart page
