Heidi Chamberlain-Jones Founder and MD www.eatsleepliveherefordshire.co.uk Publisher of The Ultimate guide book series of visitor guides
www.minxmedia.co.uk Business Development Consultancy Training, Coaching, Agency in Marketing, Sales, Leadership & Management
We do all these things, for the county AND for you... PUBLISHING MEDIA BUYING SOCIAL MEDIA DIGITAL MARKETING WEB CONTENT PR EXHIBITIONS
How do I get more followers? How will people find my page? I don’t know what to post
Instagram for Business
More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.. According to Hootsuite
Make sure your account is a business account, not a personal account.
Have a strategy – who is your audience – this will define your posts.
What are your competitors doing? Do you want to align or be different?
Look at who is following your competitors – could they be your audience?
Set yourself goals – Not just Likes or Followers, check the Insights for metrics like web clicks, shares etc
First things first?
Set your profile description up so people know exactly what you do.
Give your page name a clear identity inc location if that’s important
Use some Hashtags for keywords and search terms in your profile that you want to be found for eg #riverside #camping #staycation2020
Make sure your website is in your profile – it’s the only place a live link can be made
Make the description professional but not stiff – you want people to think ‘this sounds like my kinda place’.
Make your profile image identify you relevantly
Get your page found
How do you want your feed to look? Styling it will take time but could be worth it MOOD, COLOUR PALETTE, FILTER, TYPE OF IMAGE, BRAND VIBE But it’s not essential
What to post What does your audience want to see? And what represents your business and brand
What do you want to be known for? E.g.
Accommodation: stunning/engaging property shots – crop in, take detail, views, location, different times of day, set the scene.
Food: delicious dishes, menu details, restaurant shots, styled raw ingredients
Drink: Slow motion video pouring a drink, styled settings ... (make sure your glasses are clean!)
Don’t 'sell' ...CHAT Have a conversation with your reader. Think ‘lifestyle’ not ‘commercial’
Instagram is about pictures and stories; pictures that tell stories, stories people relate to. Make people FEEL something...
Get your posts seen Regularity
Instagram likes regular posters and will prioritise them.
But don’t saturate the market, followers will switch off.
Plan ahead, keep it up, stay infront of people You’ll become better and you’ll enjoy it, and your followers will grow.
Refine your timing
Posting at certain times of the day and week will gain more views for certain sectors.
Monitor your Insights and they will guide you
Good quality pictures
They don’t have to be magazine ready, but make sure
they’re the best they can be. Use an app if you need to.
It’s all about the #Hashtag Hashtags are signposts for topics, trends and interests. Keep them relevant to your subject but be creative for wider capture. Eg for Accommodation shots also think Interior Design tags, Architecture, History, Art
Instagram stories & highlights Stories
Appear outside of your regular feed. So different people tend to see them
Only last for 24 hours. Can show a different side of your business that doesn’t sit with your feed
Are discoverable. Lots of graphics, and tagging methods, CTAs etc
Highlights A fixture of your story at the top of your profile People can lick onto it and see it any time
Follow other business pages and engage with their posts and followers It’s not all about what you post – it’s ‘social media’, so be sociable.
Say something generous about their post (aren’t you lovely for doing that)
Their followers will see your business name and might follow you (because you are a nice company, you like the posts they like)
DON’T comment with something salesy that looks like you’re hijacking their post, like ‘follow us too – if you like this page you’ll love ours’!!!!
Find relevant influencers in your sector and comment on their posts – they could become an advocate for YOU
Follow our social media FACEBOOK @eatsleepliveherefordshire - ESL Herefordshire Tourism Group
Ben Kinnaird Supported with over 500 businesses to do better in business Marketing strategy - Web design - SEO - Video - Data Analysis Host of Inventive Marketing Club Podcast Love working with people to help them be more effective
1. Understand Customers 2. Engage with Customers* 3. Convert Customers
*Focus area for this presentation
Delegate to the robots Tools to streamline content sharing
Put yourself on autopilot
Set a goal - What do you want to achieve? Who is it for? Focus on a core idea e.g. Behind the scenes,
Plan what you can. Serendipity will handle the rest
