Philanthropy Policy

We believe our giving reflects our values. We focus most of our giving at the local level, so our community here in central Kentucky knows we value them. We’ve also made efforts to give in communities where our team members come from, such as Portland, OR and Knoxville, TN.

We hope that these contributions will reap large benefits for the communities that they reach, and that by connecting with organizations that align with our values, that we learn even more about what we can do as individuals and as a company for our community.

Currently...
  • We budget $1,000 monthly to various charities and organizations, usually chosen based on the current cultural climate and causes close to our team members. 
  • In 2020, our efforts have primarily been focused on COVID-19-related efforts, fighting racial inequity, and organizations which champion democracy. 
  • In 2021, we intend to begin committing 1% of our gross income to environmental causes.
When making charitable contributions, we do the following:
  1. Verify the recipient is legitimate by cross-referencing its claims against at least two sources (social media, news coverage, established presence in the community, activity from prominent individuals associated with the organization, etc.).
  2. Confirm the recipient's values are in line with our own. We don't have to agree on everything, but we'll hit pause if they don't align with our stated values.
  3. Ask ourselves if there's room in this month's philanthropy budget, or if we'll need to return to this recipient in future months.
  4. Add the contribution to our record of donations.
  5. Set a reminder to follow up with the recipient in 3 months and learn how (or if) they felt our donation impacted their operations. This follow-up may be with a human contact (smaller/local recipients) or a review out outward-facing updates on websites or social media (larger/national recipients).
  6. Share this feedback with our team on an internal thread under our record of donations.