#DriveLikeIt Social Media Content

Social media captions
Use your favorite examples of draft text exactly as they’re written, edit them to suit your own voice and audience, or start from scratch by writing your own.
Hey, [City Name]! Together, let’s keep our kids and streets safe. Kids are everywhere. #DriveLikeIt
Hey, [School Mascot]! Drivers who text are 23 times more likely to be involved in a car crash. Kids are everywhere. #DriveLikeIt
Hey, drivers! The likelihood of pedestrian fatalities decrease from 40% to 5% when a car reduces speed from 30 mph to 20mph. Kids are everywhere. #DriveLikeIt
Hey, parents! The majority of crashes in the greater Portland region involving a person walking or riding a bike occur at intersections. Kids are everywhere. #DriveLikeIt
Hey, [Mascot Name] parents! Whether there’s in-person school or not, our kids are still biking, walking and playing in our neighborhoods. Kids are everywhere. #DriveLikeIt
Hey, [City Name] drivers! In 2019, 545 people in the region suffered life-changing injuries in traffic crashes. Kids are everywhere. #DriveLikeIt
More families are walking and rolling during the COVID-19 pandemic to take care of their health. Kids are everywhere. #DriveLikeIt
View the full campaign at www.oregonmetro.gov/KidsEverywhere 

Social Media Best Practices
  • Mark your calendar so you remember to post. Even better: Depending on the platform, you may be able to draft and schedule posts in advance.
  • Add special information about your neighborhood, school district or city to the caption of your posts. This could include details such as when in-person school will restart, specific facts about the speed limit or other laws in your community, or encouraging drivers to keep an eye out for kids even during summer vacation.
  • To improve accessibility, write the campaign hashtag with a capital letter at the start of each word: #DriveLikeIt
  • When you see a #DriveLikeIt post come through on someone else’s feed, like it, re-share it, or comment on it. The more engagement a post gets, the more visibility it earns.