Infectious Marketing: Get Local with Facebook and Google My business
Ben Kinnaird
Last updated
In this webinar, Heidi and Ben focus on how you can use Facebook and Google My Business to make sure you are all set to attract local customers as the lockdown eases and people start to look for local services again.
Heidi Chamberlain-Jones Founder and MD www.eatsleepliveherefordshire.co.uk Publisher of The Ultimate guide book series of visitor guides
www.minxmedia.co.uk Business Development Consultancy Training, Coaching, Agency in Marketing, Sales, Leadership & Management
We do all these things, for the county AND for you... PUBLISHING MEDIA BUYING SOCIAL MEDIA DIGITAL MARKETING WEB CONTENT PR EXHIBITIONS
How will people find my page? How do I reach a local Facebook audience? My Business page won’t talk to private pages
The Basics
Set your page up fully with all your location and contact details
Give your page name a clear identity inc location if that’s important
Complete the about section properly inc keywords and search terms that you want to be found for eg 'riverside camping in hereford'
Complete your story section in the same way, but remember this is a different description to your about.
Invite your local ‘friends’ from your personal page to like/follow your business page. And enlist them to support you by asking their local friends to follow it too ... that’s what friends are for.
'Spoon feed your customers'
Post About Local Things Local people love ...
Stuff about their local area – a beautiful sunrise as you got up for work, a pretty landmark you pass every day, the sound of the first Herefordshire cuckoo ....
Build that ‘local’ narrative
Show them ‘behind the scenes’
Show them how to use what you do
Be creative
Make an emotional connection
Make them smile
Don’t just post about your business Think of 3 pictures and posts to do that now
Follow other local business pages and engage with their pages and posts
It’s not all about what you post – it’s ‘social media’, so be sociable.
Say something generous about their post (aren’t you lovely for doing that)
Their local followers will see your business name and might follow you (because
you are a nice company, you like the business they like and you are also local)
DON’T comment with something salesy that looks like you’re hijacking their post, like ‘follow us too – if you like this page you’ll love ours’!!!!
Ask for Facebook reviews – when people order from you, signpost them to your FB page to leave a great review, or if someone comments positively on a post, ask them to leave a FB review.
Hashtags and how to use them HASHTAGS are ‘search terms’ ‘topics’ ... signposts to posts of relevance
If your posts are about camping in Herefordshire include #camping #Herefordshire #riverside at the end of your post. Max of 5 tags.
Your posts will show up when people search using those tags
Posting For Local Audience Accommodation
Promote a change of scenery ‘you CAN have a holiday’
A STAYCATION, minimoon, luxury weekend, not much travelling
SUGGEST BEING WAITED ON - cooked breakfast, no housework, no gardening
WIN A STAY - competition
#hereford #staycation #lovelocal
Food & Drink Producers and Restaurants
WINAMEAL– competition
Your back-story
Your local suppliers
Behind the scenes
Meet the team
Promote ordering / booking requirements
#shoplocal #eatlocal
Attractions & Activities
Keep repeating opening times
Promote Covid safety measures & facilities
Shout family days out
How you can be an educational experience (for those not back to school).
Behind the scenes
#discoveryourdoorstep #visitengland
EVERYONE Respond to comments and messages
Still too much for you? Heidi can do your social media one email for you Heidi@minxmedia.co.uk 07713 243869
Ask about Eat Sleep Live membership There are SO many benefits @eatsleepliveherefordshire Heidi@eatsleepliveherefordshire.co.uk 07713 243869 @EatSleepLiveHfd
Ben Kinnaird Supported with over 500 businesses to do better in business Marketing strategy Web design - Video - Data Analysis Host of Inventive Marketing Club Podcast Love working with people to help them be more effective
1. Understand Customers 2. Engage with Customers* 3. Convert Customers*
*Focus areas for this presentation
Why use Google My Business (GMB)
Great for local SEO
More visibility when people search
Collect reviews
Control of your map listing
Get found
Best visibility in Local pack
Knowledge panel with key details
Small factor (<9%) in regular SEO
Review your GMB Profile
Title - Company name plus keywords
Categories - Help ranking. The first category is the most important
Location - Check map pin correct or add service areas
Phone number - Can be a different tracking number
Links - Web, Appointment. Add UTM tracking codes
Description - Show what you can do and how you help
Add photos and videos
Anything that showcases your business Business logo, cover image, etc
Your team in action, around the office, etc
A welcome video or tour of the store
Owner, employee or customers interviews Answer FAQs
Add offers and events
Share offers, sales or coupons
What’s New - 7 day limit, 1000 words
Events you are hosting or supporting
Ask for reviews
Get feedback
Social Proof
Encourage referrals - #1 lead source
‘If you were to recommend us to a friend, what would you say?’ Ask after a successful sale
Grab a free account! Start collecting customer testimonials today https://sayhola.co
