Taco Bell invited us for Mumbai Launch.
They asked us to give them the roadmap for building a go to place for their audience and other food enthusiasts.
We used Research Shack to map their audience.
We carried out their audience research. We studied online behvaiour of their target group cases.
Deck 2: Food Hunters Concept
Since Taco Bell is about food adventures, we suggested a community of food hunters.
Every time one visits a place or travels out of the city, they carry food memories.
They also take pride in hunting a food shack or a vendor which serves great food.
So, food hunters invites the explorers who are always on the look out for the next great place to dig.