Strategy & Research Deck Taco Bell, Yum

Deck 1 1.22 MB View full-size Download

Deck 2 7.64 MB View full-size Download

Taco Bell invited us for Mumbai Launch.
They asked us to give them the roadmap for building a go to place for their audience and other food enthusiasts.
We used Research Shack to map their audience. 

Deck1: Audience
We carried out their audience research. We studied online behvaiour of their target group cases.

Deck 2: Food Hunters Concept
Since Taco Bell is about food adventures, we suggested a community of food hunters.
Every time one visits a place or travels out of the city, they carry food memories. 
They also take pride in hunting a food shack or a vendor which serves great food. 
So, food hunters invites the explorers who are always on the look out for the next great place to dig.