Membership is down 254 members from this time last year. 207 are Professionals, 19 are associates, and 18 are Students.
The retention rate dropped again in January, but it was less than in prior months. Retention dropped 1.6% in the past 30 days, approximately one percentage point lower than the average drop over the past six months.
It's not impossible to reach our goal of 1200 members at the end of June. However, this is the first month in the FY that the projected number of members at the end of the year has dropped below the target number.
One item to work on is the chapter's awarding of complimentary memberships. We had 10 chapter meetings in January but only awarded two comped memberships. Are only members attending the meetings? Are the chairs forgetting to award give away a year at each meeting? The chapters can be a tremendous recruiting tool for AIBD. How can we help?
After reviewing the Membership table and the High-Level Scoreboard, please continue to scroll for a Corporate Member recruitment program proposal.
We intend to create a "Good-Better-Best" recruitment model for our Corporate Members.
From a high level, it would be something like: $1000 Corporate Partner - This is actually a Corporate Membership, and it comes with the basic benefits (per our bylaws) that we are currently providing our handful of members in this category. $1000 is the current price and we don't plan to change the bylaws or the book of rules related to this membership category. $3000 Preferred Partner - This includes the benefits of a Corporate Partner, plus webinar, dedicated email blasts, etc. $6000 Premier Partner - This includes the benefits of a Corporate Partner, plus 2 to 3X the benefits of a Preferred Partner, and conference sponsorship/exhibiting.
The A-Team would like to contract with Joseph Mareci as a third-party rep and would pay him a 60% commission on Preferred and Premier Partner sales.
After awarding the 60%, the remaining portion ($1200 and $2400, respectively} still covers AIBD's typical review for the membership. Any staff time involved in assisting Joe with delivering the added benefits would be an investment by AIBD. It would be Joe's responsibility to be the staff liaison with the partners. He would guide them with creating and delivering content, scheduling webinars, etc.
Joe currently sells QuickTie Products (a competitor with Simpson and USP). Joe is a former member of the NAHB's Supplier Council. AIBD and Joe met around 20 years ago when he represented Phantom Screens as a Corporate Member.
It is anticipated that Joe will resign from his position at QuickTie on or before the International Builders Show. He has made arrangements to attend the show as an AIBD exhibitor and will share a hotel room with Steve.
As of today, Joe has not requested a contract. However, it would be prudent for this board to vote on the approval of an agreement and one to be composed and entered into.
