Probably the best critique of Apocalypse Now is that of Jean Baudrillard, from his book Simulacra and Simulations.

Jean Baudrillard (French: [ʒɑ̃ bodʁijaʁ], UK: /ˈboʊdrɪjɑːr/, US: /ˌboʊdriˈɑːr/; 27 July 1929 – 6 March 2007) was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his most well-known works are Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism, and had distanced himself from postmodernism.

I recommend it as interesting in both language and idea.

Simulacra and Simulation - Anna’s Archive (annas-archive.org)

That said, I no longer find it convincing.

Though incisive, it isn't incisive enough to suit me.

I just watched the film again after a break of more than a decade and found my low opinion of it had fallen another dozen notches.

The problem with Baudrillard is that he was still writing to try to impress his fellow intellectuals and academics.

To that end, he always seems too aware of his words, and too little aware of his facts and opinions.

Certainly, a reader is more aware of his words than his facts and opinions, since the latter crouch behind the former, never coming fully into the light.

Even the late period Baudrillard wrote like a Frenchman who hadn't fully thrown off the haze of Deconstruction.

Like Baudrillard's writing, mine was born out of the philosophy department, and as a younger man I toyed with many styles, including several that were more flowery and indirect.

I still allow myself to wax poetic occasionally in short bursts, as my readers know, but for the most part I now strive for a style of absolute clarity.

I save my art for other times.

Some will think I just got lazy, but it was a conscious choice.

I've grown impatient over the years with academic writing—and journalistic writing, too, if it comes to that.

What I most seek is content, and I never get what I want.

All I read now seems like a shorter or longer diversion, a smaller or larger waste of my time.

I want the truth.

I want to know how things really are, and no one is telling me that.

For that reason, among others, I am no longer interested in impressing other educated people, just for the sake of doing so.

In short, I have lost all respect for the academy.

I no longer care what they think of me and no longer sail on their river.

I have portaged my boat to a cleaner and swifter and more direct path to the great ocean.

What Baudrillard only hints at or hits sideways is that Apocalypse Now was a military production. 

He tells you the film is,

The war became film, the film becomes war, the two are joined by their common hemorrhage into technology.

Yes, very true, but that could mean many things.

As stated, it could just mean that Frances Ford Coppola has successfully brought the war to the screen, showing “the horror” of that technology.

Francis Ford Coppola (/ˈkoʊpələ/ KOH-pə-lə, Italian: [ˈkɔppola]; born 7 April 1939) is an American film director, producer, and screenwriter. He is considered one of the leading figures of the New Hollywood film movement and is widely considered one of the greatest directors of all time. Coppola is the recipient of five Academy Awards, six Golden Globe Awards, two Palmes d'Or, and a BAFTA Award.

Of course, that isn't what Baudrillard intends, but you have to be a careful reader to know that.

What begs to be stated directly here is that the entire film was a government production, with Coppola as only the director.

He and John Milius get the screenwriting credit, but it is as clear as daylight that both the film and the script came out of the Pentagon and Military Intelligence.

John Frederick Milius (/ˈmɪliəs/; born April 11, 1944) is an American screenwriter, film director, and producer. He was a writer for the first two Dirty Harry films, received an Academy Award nomination as screenwriter of Apocalypse Now (1979), and wrote and directed The Wind and the Lion (1975), Conan the Barbarian (1982), and Red Dawn (1984). He later served as the co-creator of the Primetime Emmy Award-winning television series Rome (2005–2007).

Every scene has Intelligence written all over it.

Where do you think Coppola got all the military equipment, the military and Intelligence lingo, and—most importantly—the military and Intelligence ideology?

Whoever actually conceived of this film and wrote the bulk of it thinks and feels like military and Intelligence do.

Or, I should say, fails to think and feel in the same way as military and Intelligence do.

The film reeks of the shallow and half-educated, going to their own prior covert agents whenever they need a dose of “depth.”

Don't know what I mean by,

Well, the film opens to the music of The Doors.

James Douglas Morrison (December 8, 1943 – July 3, 1971) was an American singer, songwriter and poet who was the lead vocalist and primary lyricist of the rock band the Doors. Due to his energetic persona, poetic lyrics, distinctive voice, erratic and unpredictable performances, along with the dramatic circumstances surrounding his life and early death, Morrison is regarded by music critics and fans as one of the most influential frontmen in rock history. Since his death, his fame has endured as one of popular culture's top rebellious and oft-displayed icons, representing the generation gap and youth counterculture.

We now know that Jim Morrison was the son of Admiral Morrison, who was in command at the Gulf of Tonkin false flag (which the NSA now admits was a false flag).

George Stephen Morrison (January 7, 1919 – November 17, 2008) was a United States Navy rear admiral (upper half) and naval aviator. Morrison held significant commands of United States naval forces during the Vietnam War. He was the father of Jim Morrison, the lead singer of The Doors.

OPENING DOORS – Library of Rickandria

Just as Tonkin was staged, Jim Morrison's career was staged by Intelligence.

He was created and promoted by them, and his death was faked by them.

That alone should sour you on the entire film, less than two minutes in.

Don't know what I mean by half-educated?

The film should be called “Armageddon Now,” since that is obviously what they wanted, in context.

“Apocalypse” means prophecy or revelation, and it normally refers to the prophecy in the gospel of John of the ultimate victory of good over evil.

“Armageddon” is the End Times war of all wars, the gathering of armies in the Book of Revelation.

Which fits the film better?

To see what I mean, just imagine how inappropriate it would have been if they had named the movie Parousia Now.

Parousia is the second coming of Christ, and ties into “Apocalypse” because the apocalypse is the prophecy of victory, which includes the second coming.

The Truth About “Jesus Christ” – Library of Rickandria

In short, Christ is supposed to return during this End Times, and defeat the armies of evil at Armageddon.

Book of Revelation & the End of Days Messiah – Library of Rickandria

Since the film Apocalypse Now has almost nothing to do with any of that and is not Christian by any stretch of the imagination, all three titles are wildly inappropriate, including—now that I think of it—Armageddon Now.

Christian Program & Purpose – Library of Rickandria

I am not a Christian or a Jew, and even I can see that.

Exposing Christianity – Library of Rickandria

I can also see that the title is more misdirection, since it is clear the military didn't just accidentally invert the Christian meaning of Apocalypse.

The Real Tetragrammaton: Further Exposing Christianity – Library of Rickandria

Intelligence has inverted everything else in the last century, and this is just one more example to add to the list.

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This article improperly uses one or more religious texts as primary sources without referring to secondary sources that critically analyze them.

Please help improve this article by adding references to reliable secondary sources, with multiple points of view. (March 2014)

So according to the “scholars” at Wikipedia, it is improper to refer to primary sources without also referencing secondary sources that criticize them.

Jimmy Wales & the founding of Wikipedia: All the World’s a Stage – Library of Rickandria

I wonder, would that apply only to Christian primary sources, or would that also apply to all other sources?

Breaking Free of Christianity – Library of Rickandria

Would it apply to, say, mainstream science sources?

Mainstream Science: Another Religion Created by the Controllers – Library of Rickandria

If you were referring to a theory of Richard Feynman, say, on quantum dynamics, would it be improper to leave out secondary sources that criticize him?

Richard Phillips Feynman (/ˈfaɪnmən/; May 11, 1918 – February 15, 1988) was an American theoretical physicist, known for his work in the path integral formulation of quantum mechanics, the theory of quantum electrodynamics, the physics of the superfluidity of supercooled liquid helium, as well as his work in particle physics for which he proposed the parton model. For his contributions to the development of quantum electrodynamics, Feynman received the Nobel Prize in Physics in 1965 jointly with Julian Schwinger and Shin'ichirō Tomonaga.

I encourage you to check the science pages to see if they follow their own rules there.

they don't.

Not only do they not encourage criticism of mainstream science, but they also don't allow it.

The science pages are all unilateral sales pitches for the current theories, and if anyone so much as adds a link to a secondary source that “critically analyzes” them, they are deleted immediately and permanently blacklisted.

if you agree with the status-quo, there is no need to publish an opposing opinion; but if you disagree, you need to provide your own refutation.

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But back to the film.

It isn't that an otherwise lovely story is marred by small doses of propaganda.

It is that the film is nothing but transparent propaganda frame by frame.

and as usual they stink the place up with their phony seriousness and bathos. *

I admit that Robert Duvall is amusing in his role, but he is forced to prop up ridiculous scenes that no sane or insane person could accept as successful cinema.

Robert Selden Duvall (/duːˈvɔːl/; born January 5, 1931) is an American actor and filmmaker. With a career spanning seven decades, he is the recipient of an Academy Award, four Golden Globe Awards, a BAFTA Award, two Primetime Emmy Awards, and a Screen Actors Guild Award.

One of the most famous scenes is the choppers attacking the village to Wagner's Ride of the Valkyries.

The first time I watched it I thought it was kind of thrilling, since just about anything set to that music is thrilling.

You could be watching Ricky Gervais mow the lawn in his underwear to the Ride of the Valkyries and still get goosebumps.

Ricky Dene Gervais (/dʒərˈveɪz/ jər-VAYZ; born 25 June 1961) is an English comedian, actor, writer, producer, director and musician. He co-created, co-wrote, and acted in the British television sitcoms The Office (2001–2003), Extras (2005–2007), and Life's Too Short (2011–2013) with Stephen Merchant. He also created, wrote and starred in Derek (2012–2014) and After Life (2019–2022).

But if you make the mistake of letting your brain turn on, you remember you are watching our military trying to glorify their war crimes by setting it to music and filming it in Technicolor widescreen.

I will be told that Coppola is putting the horrors of war on film.

How can he not make it cinematic?

That is his job, after all.

Problem is, he isn't making it look worse, he is making it look better.

In real life, it wasn't thrilling—or shouldn't have been—it was just sickening.

If Coppola were doing what he claimed he was doing, he shouldn't have filmed it beautiful and soaring, he should have filmed it ugly and silent.

If he had to add a soundtrack, he should have added someone's fingernails on a chalkboard. 

Coppola shouldn't have made Duvall's character crazy and charming and bulletproof, either; he should have made him crazy and repulsive.

No colonel that ever lived was as likable as Robert Duvall.

So, the film isn't just false, it is a whitewash.

It is exactly what you would expect from a military production in the late 1970's.

The whole surfing sub-plot comes off in the same way.

It is both absurd and offensive to all intellect and feeling.

It doesn't give a viewer the idea that the war is insane, it gives the viewer the idea the scriptwriters are clueless.

It is obvious that someone on the writing staff had an interest in surfing and took the opportunity to work it into the film, whether it fit or not.

And that is exactly what we find with a little research.

John Milius,

From Theosophy to the Beat Generation or How even the Occult was Disguised – Library of Rickandria

Although real surfers thought beatniks were pussies, this line from Wikipedia is informative since it ties Milius to the whole Jan & Dean/Beach Boy theme, which was also a brainchild of Intelligence.

This is how the military thought to connect to the young people of the time, with their usual mix of insincerity and cunning.

Charles Robert Redford Jr. (born August 18, 1936) is an American actor and filmmaker. He has received numerous accolades such as an Academy Award, a BAFTA Award, and two Golden Globe Awards, as well as the Cecil B. DeMille Award in 1994, the Screen Actors Guild Life Achievement Award in 1996, the Academy Honorary Award in 2002, the Kennedy Center Honors in 2005, the Presidential Medal of Freedom in 2016, and the Honorary César in 2019. He was named by Time as one of the 100 most influential people in the world in 2014.

Remember, Milius was also involved in Jeremiah Johnson, possibly Robert Redford's worst film.

Like Apocalypse Now, Jeremiah Johnson also retells history as a set of stupid impossibilities, with the sentiment upside down at every point.

We are supposed to believe one girly white man can defeat an entire tribe of Natives—at times with his bare hands—and for some reason Milius believes the audience is interested in seeing such a thing.

If the film had been written by the grandson of George Custer, it would not have been any more prejudiced or faux heroic.

George Armstrong Custer (December 5, 1839 – June 25, 1876) was a United States Army officer and cavalry commander in the American Civil War and the American Indian Wars.

Of course, Milius was blind to all that, saying Johnson was,

Or that's what they told him at Langley, at least.

Milius' greatest success as a director was Conan the Barbarian.

Any more questions about Milius?

The surfer theme doesn't just compromise the early scenes.

The surfing character Lance makes it all the way through the film, though the audience is hoping he will be the first one picked off by Charlie.

He waterskies behind the PT boat, drops acid, paints his face, and generally annoys you from start to finish with his sad attempts to emote and play crazy.

Although the characters are traveling by open boat for weeks down a river in hundred-degree, 90%-humidity jungles, Lance somehow finds time to visit an invisible salon between scenes, where he gets his hair blown-dry and pouffed to perfection.

Sheen's character visits the same salon, though perhaps less often.

Then we have the Playboy bunny sub-plot, which competes furiously with the surfer sub-plot for most inane idea in a major film.

Although not quite as annoying or long-running as the surfer sub-plot, it is arguably more gratuitous.

It is just an excuse to get a couple of big-breasted girls topless in a scene, but as interested as I normally am in such things, I couldn't be bothered.

I honestly think this was the first time I have ever fast-forwarded through a female nude scene in a film.

It was that painful to watch.

Then we get the spear through the chest of the boat's quartermaster, in a scene mysteriously lifted out of Joseph Conrad's Heart of Darkness. **

Joseph Conrad (born Józef Teodor Konrad Korzeniowski, Polish: [ˈjuzɛf tɛˈɔdɔr ˈkɔnrat kɔʐɛˈɲɔfskʲi] ⓘ; 3 December 1857 – 3 August 1924) was a Polish-British novelist and story writer. He is regarded as one of the greatest writers in the English language and although he did not speak English fluently until his twenties, he became a master prose stylist who brought a non-English sensibility into English literature. He wrote novels and stories, many in nautical settings that depict crises of human individuality in the midst of what he saw as an indifferent, inscrutable and amoral world.

But we get no attempt from the scriptwriters to tell us why these spear-chuckers are on the Cambodian border, why they think they can defeat machineguns, and how one of them managed to throw a spear with such velocity it cleanly penetrated this man's breastbone from the back.

As usual, characters in movies have no bones in their bodies.

Their ribcages are made of Styrofoam.

In the liner notes for the movie, we are told these spear-chuckers are Montagnard warriors, or Degar.

Montagnard (Vietnam) - Wikipedia

But the Degar were not cave-dwellers shooting arrows.

Like Natives in the US, they could be taught to shoot guns very quickly.

In fact, since most Degar didn't like the Vietnamese, they were recruited by the US as allies.

So, Coppola didn't even get the alliances right.

The Degar wouldn't have been shooting at US gunboats.

The Degar would have been shooting at Charlie, with rifles supplied to them by us.

Then we have the French plantation scene (in the extended version), in which the gorgeous French lady throws herself at the short, dirty, and sullen Sheen.

Women are just like that, you know (in the minds of gay screenwriters who have never looked seriously at, approached, or dated a real woman, much less a real French woman).

When we finally get to Brando at last, we find he can't even be bothered to shave his head for the role.

He has on an obvious skin-wig.

This is just one clue of many how seriously he took the film.

As for Hopper, he acts his usual manic self, but—as with the others—it isn't clear why he is so clean and coiffed in the middle of chaos.

And why does he need five heavy cameras on him at all times?

Wouldn't one camera be enough to tell us he is a photographer, since he tells Sheen he is a photographer when they first meet?

Then we are privileged to hear Brando recite from T. S. Eliot.

Thomas Stearns Eliot OM (26 September 1888 – 4 January 1965) was a poet, essayist and playwright. He is considered to be one of the 20th century's greatest poets, as well as a central figure in English-language Modernist poetry. His use of language, writing style, and verse structure reinvigorated English poetry. He is also noted for his critical essays, which often re-evaluated long-held cultural beliefs.

the same sort of red flag as Jim Morrison.

and all those people.

The Stolen Century – Library of Rickandria

Some of them were outed by the CIA itself back in the late 60's, and others were outed more recently by Frances Stoner Saunders.

Writer, Sailor, Soldier, Spy: Ernest Hemingway’s Secret Adventures, 1935–1961 (cia.gov)

Intelligence has long wanted you thinking you are living in a Wasteland, to add to your confusion.

They discovered early on you buy more that way.

Happy people are shabby consumers.

But most of these problems are caviling compared to the film's overall reputation and PR, which is upside-down to reality as well.

We have been sold the idea that the film is anti-war in some nebulous way, brought to us by a liberal Hollywood.

STRANGE RELATIONS – Library of Rickandria

Nothing could be further from the truth.

The film pretends to be anti-war while being completely pro-war.

it underlines them and circles them, even adding a new layer of frosting.

We do not get the idea by watching this film that our government or our citizens or Hollywood has learned anything from Vietnam.

Conversely, we only see Coppola and his overseers and minions tarting up an old emptiness with new platitudes and feints.

The main plot of the search for Brando's Colonel Kurtz builds us up to expect a condemnation of the war from him at the end.

His antagonism with top brass implies that, as does the “war is insane” theme throughout the film.

But the film ends pretty much as it began, with a glorification of war posing as confused condemnation of it.

Brando tells Sheen the story of the local people responding to vaccinations by chopping off the arms of the vaccinated children.

Brando interprets that as courage in the face of necessity, although we can't really see how he got there.

I guess the psychotic screenwriters think mutilating your own children for no reason is an example of,

but to any rational person it is just another example of insane uncivilized people responding insanely to insane “civilized” people.

It is stupidity all round, with nothing much to be learned from it.

But what Sheen learns from it is both informative and decisive, since he finds a machete and chops Brando up with it.

The natives then bow down to Sheen and offer him their weapons (arms).

No real condemnation of war or violence there, is there?

No real closure on the question of Vietnam there, eh?

Hopper sells Brando as some sort of seer, but once it comes time to have Brando say something deep or intelligent, the screenwriters can't come up with anything.

Based on a few moments of rambling and mumbling, Sheen decides Brando isn't crazy but decides to kill him anyway because Brando seems to want it.

We watched for three hours for that?

If Brando wanted to be dead, why not put a gun to his own head and pull the trigger?

Why go against the whole army for years, flee into the jungle, create an entire city, murder thousands of people for no apparent reason, put Sheen in a cage, chop the New Orleans guy's head off, then let Sheen out, nurse him back to health, order everyone to let Sheen grab a machete and not get in his way, etc?

For more confusion, we find that Brando wrote in his notebook,

If Brando wanted to kill them all, why wouldn't he have just called in the airstrike himself, from the boat, telling Sheen to scram?

Brando could have then gone out in a hail of napalm and Sheen could have escaped to tell Brando's story to his son, or whatever.

Letting Sheen kill him with a machete risked the possibility one of his guards would kill Sheen before or after that, meaning Sheen wouldn't make it out alive to tell the story.

Beyond that, the “Kill them all” note completely negates any real opposition in goals between Brando and the top brass, since top brass also wanted to kill them all.

If both Brando and top brass wanted to kill them all, how is Apocalypse Now supposed to be anti-war in any way?

After all is said and done, Apocalypse Now is just a flashbang that turns out to be all flash and no bang.

Yes, we see some beautiful cinematography and a few spectacular sets, but in the end the millions spent by the military in bringing this film to the screen are used only to polish their own behind and spread further confusion.

The last thing they want to do is make you think deeply about war, much less to condemn it.

If anything, they want you to feel a rush of adrenaline and hear Wagner whenever you see attack choppers in formation.

When they attack your village, I just hope you do.

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*

Remember, Sheen later played the President in the wretched West Wing, produced to keep the Democratic Party's old stories and heroes inflated.

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**

FYI, Conrad was also an Intelligence asset, which is exactly why he is being referenced throughout the film.